Jamaica unveils Tourism 3.0, with Minister Edmund Bartlett calling for Caribbean co-petition to boost resilience, investment, innovation and sustainable growth.
Jamaica’s Tourism Minister Edmund Bartlett unveiled the country’s Tourism 3.0 Framework at the Americas Investment Forum 2026, outlining a new strategy focused on creating greater economic value through resilience, innovation, skilled workers and stronger local linkages while calling for Caribbean “co-petition” to strengthen regional tourism competitiveness.
