The Jamaica Tourism Minister Speaking at the 42nd Caribbean Travel Marketplace in Montego Bay yesterday, Minister Bartlett implored delegates to consider a multi-destination arrangement to increase the Caribbean’s value proposition.
“The Caribbean is filled with so many unique experiences and rich heritage that a multi-destination arrangement would allow visitors to book one trip and stop at different Caribbean destinations. This would give the region a strong value proposition to visitors who will get more out of their vacation,” said Minister Bartlett.
Caribbean Travel Marketplace is the largest tourism marketing event. It allows tourism suppliers to meet face-to-face with wholesalers from around the world for two days of business meetings, selling Caribbean vacation travel. This year’s staging is being hosted by Jamaica in the country’s tourism capital of Montego Bay.
“With a population of over 44 million people, the Caribbean is ripe for more inter-regional travel that would boost our arrival numbers, especially with creating a special visa regime that will allow for more ease of access. Add to this the multi-destination framework, and we will be able also to attract more international arrivals,” added Minister Bartlett.
The two-day event consists of pre-scheduled appointments between suppliers and buyers. Caribbean Travel Marketplace is not a typical trade show, as the main objective is for suppliers and buyers to conduct negotiations that benefit the region.
