The Caribbean Tourism Organization’s Sustainable Tourism Conference, scheduled from April 22 to April 24, 2024, in Grenada, will focus on the theme of 5 Ps for a Legacy of Caribbean Tourism Sustainability. This event will bring together industry experts from the Caribbean and international tourism sectors to delve into this important topic.
The conference will explore the key elements of People, Planet, Prosperity, Purpose, and Partnership, all within the broader theme. The goal is to inspire and drive meaningful change in Caribbean tourism, promoting a future that is resilient, inclusive, and sustainable.
The Sustainable Tourism Conference (STC), also known as the Caribbean Conference on Sustainable Tourism Development, offers a platform for meaningful interactions, networking, and knowledge sharing among Ministers of Tourism, Directors of Tourism, business executives, and other industry professionals. The conference will include expert presentations, moderated panel discussions, Q&A sessions, masterclasses, and thematic break-out sessions. Sustainability advocates and influential figures will provide insights, best practices, and innovative strategies to ensure that Caribbean tourism has a positive impact on local communities and the environment. Attendees can anticipate thought-provoking discussions on how the 5 P’s (People, Planet, Prosperity, Peace, and Partnership) intersect to shape the future of tourism in the Caribbean.
The Sustainable Tourism Conference is part of Grenada’s 50th independence anniversary celebration and aligns with the 10th anniversary of Grenada’s ‘Pure Grenada Brand’. Petra Roach, CEO of the Grenada Tourism Authority, expressed satisfaction with the curated experiences in Grenada, which include informative sessions, educational tours, and immersive adventures throughout the nation. The aim is to highlight the transformative power of sustainable tourism and emphasize the significance of safeguarding our natural and cultural heritage for the tourism industry and future generations of Grenadians.
The Sustainable Tourism Conference 2024 aims to analyze the obstacles and encourage joint effort in preserving the necessary balance for a prosperous tourism industry. Talks will focus on sustainability models and approaches to tackle pressing issues like climate vulnerability, minimizing waste, and narrowing the digital divide to maximize the benefits of technology for empowering individuals, conserving the environment, and enhancing both business and destination competitiveness and resilience. After a 4-year break due to the Covid Pandemic, the Conference is back as part of regional events commemorating Earth Day, observed on April 22.
Representatives from national, regional, and international organizations, sustainable development partners, academia, students, and media from North America, the U.K., Europe, and the Caribbean attend the Sustainable Tourism Conference. The conference features plenary sessions, experiential field trips, networking events, and the presentation ceremony for CTO’s Sustainable Tourism Awards. Optional pre- and post-destination tours are available as part of the conference experience.
